Alvarez and Busenitz (2001) argue that the RBV can theoretically inform and extend
current research on entrepreneurship They suggest that it is through the entrepreneurial.
process of cognition, discovery, understanding market opportunities, and coordinated knowledge that inputs become heterogeneous outputs.They attach particular importance to the role
of heuristics-based logic in enabling entrepreneurs to quickly learn about and assimilate the
implications of new changes for specific discoveries
Causal ambiguity is seen as the essence of entrepreneurship
because the entrepreneur’s expanding knowledge base and absorptive capacity
through experience and learning are key to achieving a SCA.