The ability to predict personality has implications in many
areas. Existing research has shown connections between
personality traits and success in both professional and personal
relationships. Social media tools that seek to support
these relationships could benefit from personality insights.
Additionally, previous work on personality and interfaces
showed that users are more receptive to and have greater
trust in interfaces and information that is presented from the
perspective of their own personality features (i.e. introverts
prefer messages presented from an introvert’s perspective).
If a user’s personality can be predicted from their social media
profile, online marketing and applications can use this to
personalize their message and its presentation