he naming of Ubuntu 10.10 (Maverick Meerkat) was announced by Mark Shuttleworth on 2 April 2010, along with the release's goals of improving the netbook experience and a server focus on hybrid cloud computing. Ubuntu 10.10 was released on 10 October 2010 (10.10.10) at around 10:10 UTC.[107][108][109][110][111] This is a departure from the traditional schedule of releasing at the end of October to get "the perfect 10",[112] and a playful reference to The Hitchhiker's Guide to the Galaxy, since, in binary, 101010 is equal to the number 42, the "Answer to the Ultimate Question of Life, the Universe and Everything" within the series.[113] It was Canonical's 13th release of Ubuntu. New features included the new Unity interface for the Netbook Edition, a new default photo manager, Shotwell, replacing F-Spot, the ability to purchase applications in the Software Center, and an official Ubuntu font used by default.[114] Support for Ubuntu Maverick Meerkat 10.10 was officially ended on 10 April 2012.[115]