In yet another display of the city's commitment to 24-hour culture, Seoul is unveiling its biggest nighttime attraction yet in the neon-studded, wildly trendy shopping district of Dongdaemun.Designed by Iraqi-British Pritzker Prize winner Zaha Hadid, and completed at a cost of $451 million, the new Dongdaemun Design Plaza (DDP) opens to the public March 21.
Commissioned by the Seoul metropolitan government, the plaza features futuristic, spaceship-like curves characteristic of Hadid's previous work -- she's also the woman behind the radical design of the national stadium set for the 2020 Tokyo Olympic Games.DDP will host concerts, conventions and other major events throughout the year.Running through March 26, Seoul Fashion Week will feature 81 fashion shows by South Korean designers, as well as Blueprint, a trade show from Singapore's Fashion Week.