What if your relevant emails being send at the right time for each individual by an automated program?
What if you can focus on building and optimising customer lifecycle’s that lasts and are self-sustaining?
While that’s important for your customers, it’s also important for you, the marketer, as well.
If you can create automated programs that allow you to focus more on testing and iteration, you don’t need to go through the cumbersome task of getting campaigns out the door every day -- you can automate that process and make this a personalized, 1:1 relationship that is based on individual click behavior.