Ram Subramanian
Montclair State University
Pradeep Gopalakrishna
Lubin School of Business Pace University
Kevin A. Plank, the founder and C Executive ome of under Armour (UA), reviewed the press briefing that was to accompany the company's release of the financial performance for the second quarter of fiscal 2010, Plank noted that the second quarter saw the second consecutive decline in footwear sales, UA's footwear sales had declined by 4.5% over second quarter 2000 and was showing a 16,60% decline for the first six months of 2010 over 2009, This was in contrast to apparel, the company's core category, which saw a 32.2% uptick over 2000, and accessories that had gone up by 28% (Table 1 shows summary performance for the first Two quarters of 2010 )