In the same way you achieve brand awareness via your website and other marketing collateral, businesses can utilize Pinterest to solidify brand visibility within the social sphere. You selected a logo and a color scheme for a reason. Take advantage of the old adage, “a picture is worth a thousand words,” and let your company’s look be the hero when telling the story of your brand.
Pinterest has since exploded among its target demographic; young, motivated, and outgoing young women, a market demographic that causes social media gurus and marketing executives to slaver at the mouth with long term monetary potential.