Herbert Hainer became the new CEO of adidas-Salomon AG and, with him, the company’s focus went even more to innovation. ClimaCool (2002), adizero (2004) and the F50 football boot, launched just in time for the 2006 FIFA World Cup™ in Germany, became market hits – as did the new CEO. Herbert Hainer will lead the adidas Group from one record to the next and will become the longest-standing CEO of all DAX companies in 2011. Herbert Hainer is surrounded by a very international team of Executive Board members. It currently consists of Robin J. Stalker from New Zealand (Finance), Eric Liedtke (Global Brands) and Glenn Bennett (Global Operations), both from the USA, as well as Roland Auschel from Germany (Global Sales).