Normal development in organizations is not the same as software product development or these extreme systems. Leaving aside these special cases, almost all transactional Web applications can be constructed with “server page technology,” such as PHP, ASP, or JSP, with some sensible use of server-side components. In this way, systems can be quickly deployed by typical integration teams without special expertise. Applications of this class that may run into performance limitations can follow standard risk management methods to mitigate the performance issue. We can develop a performance model early in the project and bench- mark it. The following optimization techniques, which are described later, can give order of magnitude improvements in performance but must be designed into the application: