Question and answer sessions are important elements of any presentation. Plan for the question session by determining when you will be inviting questions and specifying any themes that you would like questioners to pursue. Clearly announce the start of your question session and involve all audience members in the way that you repeat and respond to questions. Make sure you respond to the question being asked and have practiced methods for dealing with awkward questions. Avoid common pitfalls by responding to questions positively and enthusiastically whilst keeping your answers brief and focused. Above all, don’t be afraid to admit what you don’t know: it is better to admit the limits of your knowledge than attempt an uninformed answer.