Many studies have dealt with motivations to purchase organic food, including health concern, environmental
concern, food safety, sensory variables, ethical concerns or value structure (Tregear et al., 1994; Magnusson et al.,
2003;). Schifferstein and Oude Ophuis (1998) find that organic produce buyers are concerned about the safety of
foods and that they are willing to pay a premium for such produce.
Many studies have dealt with motivations to purchase organic food, including health concern, environmental concern, food safety, sensory variables, ethical concerns or value structure (Tregear et al., 1994; Magnusson et al., 2003;). Schifferstein and Oude Ophuis (1998) find that organic produce buyers are concerned about the safety of foods and that they are willing to pay a premium for such produce.
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