• Accountable for planning up to implementation of deposit related fees, FCY deposit and projects
• Plan deposit related fees’ income and ensure to meet the plan
• Review our fee rate pricing regularly
• Enhance our product features and service delivery to maintain our competitiveness as well as to comply with changing regulations, if any.
• Co-operate with cross-functional team for new initiatives (i.e. package bundling deposit product with special fee rates or other benefit, new initiative from BTMU-JP, etc.)
• Ensure legality of launched projects, initiatives and product packages; i.e. renewal of agreement, renewal of RPT, renewal of special fee rates, etc.
• Supervise/coach team to achieve department target
• Execute and manage business strategy, and identify business opportunity development to add value to products to enhance customers’ satisfaction.
• Analyze Krungsri portfolio financials and product performance including industry portfolio to enhance deposit portfolio and customers base to achieve business target.
• Development of a monthly reporting package for Asset Liability Committee (Krungsri portfolio, industry portfolio, Deposit market rate and trend etc.).
• Supply deposit information to support market research to insure competitive offerings, assesses client needs, develops business plans and cases for new products.
• End-to-end product development including monitoring and fixing problem after the implementation.
• Coordinate with relevant department to develop effective and efficient marketing and communication material.
• Ensure that Bank operation process, marketing material to comply with Bank policy and BOT.
• Conduct and manage marketing program and communication material for branch staff and RM to motivate boosting deposit volume i.e. R&R
• Create communication materials for effective communication channel to motivate branch staff, call center to be skilled in product features.
• Execute and manage marketing program to cross-sell product and service to Bank and subsidiaries’ customer and increase the product holding.