Chanel's second biggest hit was her perfume,Chanel NO.5.This perfume was first offered for sale in 1923 during the height of Chanels success in both Europe and the United States.It was not just the appeal of the perfume that made Chanel NO.5 such a hit.The perfumes success was also due to Charlies marketing strategy.Chanel packaged her perfume in a solid rectangular bottle to contrast with all other women's perfume of that time which were sold in very small and very delicate little bottles.Also,the mysterious name of the perfume added to its attraction.Was it Changes lucky number?Was it the fifth formula made by the perfume's chemist?In creating Chanel NO.5,the fashion designer dared to do something that no other designer had tried before ;she put her own name on the product.Today,it is hard to find a designer who has not produced some kind of perfume or cologne without their name on it.