Factors influencing buying behavior to understand the needs of buyers in various fields and to. Appropriate to marketing stimuli when the buyer receives the stimulus. Market through the ideas which like a black box, could not have forecast the vendor is investigating the characteristics of buyers and wills receives the influence of anything. To study the characteristics of the target buyers are for the account of the seller. Is aware of the needs and characteristics of the client to be organized. Marketing mix and motivate and meet the needs of buyers who are targeted correctly the nature of the buyers are influenced by various factors.