advertisement has become very important at the present time as it way of presenting products. to the public. And the advertisement have a big influence on the successful of the products. This is because good advertising can lead to higher demand of consumer. There is a huge competition in commercial industries nowadays and even with the same product but the way to present to the public is very by the country. Owing to every company have the same objective that is to make the greatest profit to the band. And the perceiving of people in each country is difference so the producer must find the best way to access to consumers to maximize the profitability of the Company. In Thailand for example there are many different kinds of advertisements and the image chosen for this essay are designed to promote the sale of alcohol in this country. There images appear to be very successful because they represent the aesthetic beauty within Thai culture which is very beautiful and is can be easily accessed to Thai people. The essay begins by explaining about the type of message being conveyed to the consumer. It then moves on to consider how this message is demonstrate and finishes by discussing issues of cultural values which appear in the advertisement. To begin with the essay explains what the message are in these to images. The first time the Regency advertisement was published it attracted people and grabbed consumer attention until this advertisement finished. It is because Regency advertisement shows something different from