The earlier review of existing literature indicated that while a
range of studies had explored servicescapes in offline retail
contexts, the concept of e-servicescape had been comparatively
ignored but recently highlighted as important (see Eroglu et al.,
2003; Koernig, 2003). Consequently, a conceptual model of
e-servicescape was developed that presents online
environments as comprising three dimensions. Thereafter, to
evaluate the robustness of the hypothesized model, a survey of
online shoppers was undertaken. Analyses found support for
our theoretical framework and uncovered strong links between
e-servicescape, trust of a web site, and purchase intentions.
The remainder of the text is dedicated to a brief review of the
main implications of these findings as well as a series of
suggestions for future study