China is the obvious example of this trend, as the market moves to purchasing packaged goods at Western-style supermarkets. By doing so, China is expected to surpass the United States as the largest global consumer of food packaging by 2017. The trend is evident elsewhere too. India, although starting from a smaller base, will experience double digit growth in food container demand by 2017. Such countries as Brazil, Argentina, Thailand, and Turkey also are moving at a fast pace to higher-value food containers as part of a supermarket shopping culture.