One of the consequences of viewing the world in continuity is the reconsideration of competitive advantage as a matter of ownership and possession of assets.
Those who subscribe to the new view will recognize resource rights that traverse firm boundaries and national borders.
As the MNE’s borders blur, its content and activities further complicate the concept of ownership.
That, in turn, will redefine the notion of competition in unexpected ways so that the competition is not only rivalry in price but also in complex ownership arrangements and contractual commit-ments in international factor markets.