NEW YORK (AP) — Diet Pepsi is quietly changing its sweetener ahead of a major rebranding of the soft drink set for next month.
The change comes as PepsiCo (PEP) looks to reinvigorate its namesake brands after losing market share to Coca-Cola in recent years.
Cans of Diet Pepsi around the country now list a mix of two artificial sweeteners, a pairing commonly found in newer diet sodas. Previously, Diet Pepsi used only aspartame, which is sensitive to heat and breaks down more easily.
This summer, PepsiCo declined to say whether it would go ahead with such a change after reports surfaced that it was testing the new sweeteners. Although the switch is only intended to help prevent the taste from degrading over time, companies are often sensitive to public perceptions that they might be tinkering with major brands. PepsiCo executives likely don't want to call any attention to the use of artificial sweeteners in the drink either.
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