reaped substantial monetary benefits from adopting more sustainable practices. However, the company still receives negative press due to some of its labor practices. Even Apple has received bad press due to the labor conditions at overseas factories i the company's supply chain. Thus, companies need to be proactive not only with respect to their own nternal operations, but also with respect to those companies in their supply chain. A com- pany's image is no longer formed completely by the price and quality of its products so generated by the ethical integrity of the