2.persistence
No success comes easily.Akio Morita,founder of Sony,sold fewer than 100 of his first rice cookers.Harland Sanders's Kentucky Fried Chicken recipe was rejected 1009 time before a restaurant accepted it.Neither product got off to a good start, but neither of the entrepreneurs let failure get them down or get in their way.In fact,it's rare to find successful people who haven't experienced any setbacks.However,they tend to learn from their failures and get on with the job of rebuilding their businesses.