ACKNOWLEDGEMENTS
I am indebted to my supervisors, Dr Kevin McConway and Dr Rachei Asch, for their
invaluable advice and guidance and the generosity with which they gave their time to
supervising me.
I would like to acknowledge the contribution of Prof. Leslie de Chernatony, who was my
original supervisor until he left The Open University in September 2000. I am also grateful
to The Open University for funding my PhD and HFC Bank (formerly Beneficial Bank) for
funding the overall research programme within which this research was conducted.