Despite the importance of social media worldwide, previous studies have appeared to refer mainly to the United States and Europe with very little attention paid to the situation of NPOs from Latin American countries. In this regards, the Centro Virtual para la Transparencia y la rendición de cuentas de la sociedad civil (Rendir Cuentas) encourages the use of web technologies including social media for enhancing relationships between the sector and its stakeholders. This initiative has members from diverse countries, with Colombia being the country with the largest number of registered NPOs.