It refers to tourist’s focusing their mind on a particular tourism event based on their interest, expectation, and perceives
differences. If tourists do not have attention on a tourism event it couldn’t be seeking for their memory because, of attention and
memory cannot operate without each other (Marvian M Chun and Nicholas B Turk-Browne, 2007). Hence we have to consider
that “why tourist pays attention?” People tend to pay attention because their interest lies on an event (E. Tulving, 1987), so it will
push to be mindful where tourist feels that they have an opportunity to learn (V.W.S.Tung and J.R.B. Ritchie, 2011). Attention
can be occurred due to the tourist’s desire to fulfill their expectations or needs. In addition, attention can prevent the development
of conscious memories when there are two or more competitive stimuli (Marvian M Chun and Nicholas B Turk-Browne, 2007).
This process of “Attention” doesn’t work well the next effort to seeking won’t be continued and it will ignore the memory. Thus
this study will approach to tourist memorable experiences with the proposed MT