3. Current training initiatives are not effective enough. In addition to their salary, job applicants prioritize training and career development opportunities as most important. However, HR professionals do not think the aviation industry is adequately meeting this demand. In particular, the quality of training programmes is not seen to be good enough: only 28% of HR professionals say that current training is very effective. Many organisations report that they will be looking for increased help from external partners to improve the effectiveness of training.