Another model, which supports the use of supplementary services
to add value to core service products, is presented by Eiglier’s and
Langeard’s (1977). In their model, these French researchers put forth
the view that the core service should be surrounded by a series of
peripheral services that are specific to that particular service product.
Their model, like Shostack’s model demonstrates the interdependence
of the different components. They identified which peripheral elements
are needed to facilitate the use of the core service, and those that
enhance the appeal of the core service. For example, a reception desk
is needed to support the rental of a hotel room, while a bar or laundry
service at that same hotel will enhance the appeal of renting a room
from that hotel.
Another model, which supports the use of supplementary services
to add value to core service products, is presented by Eiglier’s and
Langeard’s (1977). In their model, these French researchers put forth
the view that the core service should be surrounded by a series of
peripheral services that are specific to that particular service product.
Their model, like Shostack’s model demonstrates the interdependence
of the different components. They identified which peripheral elements
are needed to facilitate the use of the core service, and those that
enhance the appeal of the core service. For example, a reception desk
is needed to support the rental of a hotel room, while a bar or laundry
service at that same hotel will enhance the appeal of renting a room
from that hotel.
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