Jamal: Each department has different management levels. Bob is one of DVD Direct's top managers. As Vice President of Marketing, he determines long range plans and sets the direction for marketing. We're on our way to see Dennis, who is middle marketing manager. He takes the long-range goals set by Bob and formulates shorter objectives such as monthly sales quotas for his southwest regional supervisors. The regional supervisors take care of day-to- day operational matters, like contacting new potential customers and ensuring that our current customers are happy.