The world population is predicted to grow from 6.9 billion in 2010 to 8.3 billion in 2030 and to 9.3 billion in 2050. By 2030, food demand is predicted to increase by 50% (70% by 2050). The main challenge facing the agricultural sector is not so much growing 70% more food in 40 years, but making 70% more food available on the plate.