The notion of diaspora, or better, that of transnationalism, is indeed implicit in this reformulation of the Global Marketing Communications and Strategic Regionalism 11regional in the sense that the movement of peoples across borders means that marketers no longer confront the nation as a self-contained entity, but rather, are encouraged to think of their target markets as existing in more fluid, cross-border situations. This, therefore, makes ‘regional’ marketing more ‘strategic’.