Big retail stores like Target for example are producing their own products and also their own furniture line, Target has their “RE” brand for easyfurniture to build at home, similar to IKEA . Since their affordable price and their branded name are already popular in the U.S. There is some other furniture companies who have own a big part of thefurniture market in the U.S. selling their products online and in magazines, a market that is not very noticeable but presented great results for some companies like Lexington Furniture for example