At the core of the Meth Project’s effort are research- validated, high-impact advertising with the tagline “Not Even Once” and bold images that communicate the risks of meth use. Television, print, radio, and documentary feature testimonials from youth meth users (see Figure 13.5). Approaching meth use as a consumer product marketing problem, the project aims to unseal meth. It organizes a board range of community outreach programs to mobilize the people of Montana to assist in meth awareness and prevention activities. Through its Paint the state art contest, thousand of teens and their families were prompted to create highly visible public art with a strong anti-meth message. The Meth project is now being adopted by other states, including Arizona, IIIinois, and Idaho