A columnist is someone who writes for publication in a series, creating an article that usually offers commentary and opinions. Columns appear in newspapers, magazines and other publications, including blogs.
Readers often open a publication with an expectation of reading another short essay by a specific writer who offers a personal point of view. In some instances, a column has been written by a composite or a team, appearing under a pseudonym, or (in effect) a brand name. Some columnists appear on a daily or weekly basis and later reprint the same material in book collections.
Successful columnists understand their readership and deliver timely, useful information to satisfy their cravings. Craft columnists publish creative ideas well before each holiday season begins. Technology columnists publish gadget reviews that overlap product launches and promotions.The ability to instruct and inspire readers is essential for an aspiring columnist.