The purpose of this study was to review internal industry research to provide insight into flavored cigarettes and novel flavor technologies that are being used to capture the youth market. First, we reviewed internal documents to examine the use of flavors to target youth, including differences in flavor preferences among this target population, as well as industry product design and marketing strategies. Second, we assessed internal industry research as well as U.S. patents to identify the use of new and nonconventional flavor delivery systems in cigarettes, including the possible effects on product delivery. Finally, we considered the incorporation of new technology in recent products and policy implications based on their potential role in targeting new smokers.