Project for Promotion of Marketing and Crop Production Development. Quality Production of Hom Mali Rice in “Tung Kula Rong Hai” is an integrated Project set up by the Ministry of Agriculture and Cooperatives. Its objectives is to solve the problems of poverty in rural area and to restructure production on capacity and potential of Hom Mali Rice for export and for marketing demand. The concept is to use cooperative mechanism of network linkage among rice mills of cooperatives and private sector or entrepreneurs who produced Thai Hom Mali Rice that could provide an opportunity for domestic and international trade expansion as well.