I remember the night I was at Knight’s place on New Year’s Eve. We had
added up the sales and realized we’d just sold a million dollars in the last 12 months.
I said, “Imagine that, some day we are going to be a 10-million-dollar company.”
Knight looked at me and said, “Do you realize how big 10 million is?” And I said,
“Yeah, but I think we can make it.”
Competing in only a small market segment—performance athletic shoes—this might have
been a realistic goal. However, America had started to run.