Dear Licensees,
In order for you to be updated with the latest branding and packaging guides, we had prepared a DCP SEA - Branding Update 2016 May. This will help guide you on the latest branding to use for Disney, Marvel and Star Wars products. It also includes specific branding by age group. We will continually share future branding updates and will inform you in advance so you can plan to deplete all old branding in preparation to use the new branding as per planned release date in retail.
We also included the following updates:
- Disney OPA Contact: In order for your submission to be reviewed by Regional PD, please make sure to select the correct Disney contact when creating a new submission.
- Disney Princess Character Update: We strongly advice that all new Disney Princess development must use SS 16 Style Guides and onwards.
- Marvel Character Grouping Rule: When grouping 5 or more characters for Marvel products please include female character.
Kindly contact the Regional PD team or your local Creative team if you have any questions. Thanks!
Best Regards,
Nil