It was George Vuitton, Louis Vuitton’s son, who decided in 1896 to carry on the adventure begun by his father by designing the famous Monogram Canvas. At the time, to foil counterfeiters, he created a canvas bearing bold graphics, a pattern that was instantly recognizable. The unique pattern is composed of flowers, a universal and timeless symbol, and the entwined Louis Vuitton initials. The pattern was based on the trend of using Japanese and Oriental designs in the late Victorian era. The Monogram fabric is crafted out of durable vinyl coated canvas.
Since it was first designed, the Monogram canvas has been associated with natural, vegetable-tanned vachetta cowhide leather. Its smooth, natural grain brings out the harmony of the carefully selected hide. The transparency reveals the natural markings, such as veins and wrinkles, proving it has not been treated. This delicate, easily scratched leather is a testament to the bag’s history and develops a unique amber patina, unique to each bag and greater suppleness with time. The leather starts out with a white tone and gradually darkens over time, leaving a rich caramel or amber color.