An empirical model of player motivations in online games provides the foundation to understand
and assess how players differ from one another and how motivations of play relate to
age, gender, usage patterns, and in-game behaviors. In the current study, a factor analytic approach
was used to create an empirical model of player motivations. The analysis revealed 10
motivation subcomponents that grouped into three overarching components (achievement,
social, and immersion). Relationships between motivations and demographic variables (age,
gender, and usage patterns) are also presented.
An empirical model of player motivations in online games provides the foundation to understand
and assess how players differ from one another and how motivations of play relate to
age, gender, usage patterns, and in-game behaviors. In the current study, a factor analytic approach
was used to create an empirical model of player motivations. The analysis revealed 10
motivation subcomponents that grouped into three overarching components (achievement,
social, and immersion). Relationships between motivations and demographic variables (age,
gender, and usage patterns) are also presented.
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