The consumers also change their preferences according to their capability of buying for that particular product. The distinct characteristics may sometimes attract the consumers to buy the product which they may not have purchased before. The retail chain also plays an important role towards it which shows the availability of product at the time of need. The consumers are again distinguished into different age groups because of their different consumption pattern of food. In some cases it is observed that fruit juices are only acceptable by sports persons for energy as well as for relaxation, but the health consciousness factor has affected individuals a lot so. The campaigns for fruit juices have solved much disbelief among the consumers.