Part 3. Engage .........................................165
introduction to engage..........................166
7. Email Marketing ..................................169
7.1 introduction ....................................170
7.2 key terms and concepts..................170
7.3 history..............................................172
7.8 case study – Canadian Tourism
Commission ..........................................193
case study questions ............................194
chapter questions .................................194
7.9 references .......................................194
further reading......................................196