Dear valued hotel partners,
Happy Summer! As a year progresses, we are in mid-Summer season in full force with the record high temperature and humidity. June marks the beginning of the slow season for our industry throughout this 2nd quarter. This is due to the lack of major holidays in many countries around the globe.
With this concern, we would like to urge hotel to look into the existing revenue management strategy, especially on the online channel where Expedia is here to support. We have heard the occupancy rates are averaging at 60% - 70% for most of our customers. We could help you fill up the rooms!
We are confident, with our tools and knowledgeable market managers, we could be the partner to help you get through this low booking season. There are some great things about working with Expedia; for example
1. We have multi-brands where we sell your rooms to different segments, different groups of customers and different geographies. For instance, when the slow number of tourists coming from USA and Europe happening in May- June, we can advise you to focus on other markets such as Singapore (school break season), Australia and New Zealand (winter holidays and school break season), and Chinese speaking customers.
2. We are the only OTA who could sell your rooms by bundling with air flights. We partner with over 400 airlines, including exclusive partnership with AirAsia. Whenever AirAsia offers free flights or cheap flights campaign, our customers get that too.
3. Our brands grow strongly on mobile booking with various easy-to-use apps. This is the happening trend and growing really fast around the world.
There are a lot more tools and techniques that our team of market managers are happy to work with you to close great Q2 together. Contact us today!
Best regards,
Phumipat Chatkeaw
Area Manager
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