A potential explanation for our results for H2 is that the negative information is more salient
than information indicating which measures were SL. For the negativity present condition,
participants received the actual BSC performance results, which showed that Manager A had
negative performance on some measures but the BSC itself did not include information about
whether a measure was SL or NSL (e.g., see Appendix B). Instead, information indicating which
measures were SL was included on a separate page presenting the strategy map.