Different markets and regions have different expectations for the way food is handled and prepared as described by a senior purchasing manager. In China, for example, there are some chal- lenges like quality difference and varietals differences. Their fish isn’t frozen. They fly fish all over into Shanghai or Hong Kong or Beijing or wherever the market is. They fly fish all around the world in containers that keep them alive and put them into tanks. Even their fishing vessels are designed to hold the fish alive until they get them to the market. Then at the market they have tanks to hold the live fish, all the way until it is ready for consumption. One of the issues about sourcing in China is the quality of their infrastructure and the resulting shelf life of produce. As a senior purchasing manager explains, unlike the U.S. producer, the Chinese do not have refrigeration in the fields. When the lettuce is picked in Salinas, California, within 30 min of its collection, it is refrigerated. This ensures longer shelf life, as opposed to China where they do not use modern refrigeration technique and the transport is done in an open truck to the market resulting in a very short shelf life. Another issue with Chinese fresh produce is the cleaning and sanitation process, this as for result that extra care and precaution will be taken and a special regimen will be put onboard the ship to clean and disinfect the lettuce to ensure it’s healthy for consumption.