Majority of the participating franchisees comprise of 85% owner, and 15% manager. With
regard to gender, the data showed 63.75% are female. A majority of respondents are aged less than 50
years. Over 50% of respondents have an undergraduate education, 32% have a high school education and 13.75% have a postgraduate education. In terms of the number of years in business, 70% have
experience less than 5 years and 16.25% have experience more than 5 years. Most of the franchisees
had the number of employee less than 5 people per outlet 71.25%, and the capital invested less than
100,000 Baht 41.25%. From the data most of the location of the franchisee shop/outlet will open in
commercial districts 36.25% and shopping malls 36.25%.