Factors that influence consumer behavior in the restaurant Kanokwan agricultural Satun. The objective was to study the behavior of consumers in choosing the store Kanokwan Agricultural Province to examine the relationship between demographic and consumer behavior in the restaurant Kanokwan agricultural Satun and to compare the different factors, demographic. Consumers with a focus toward marketing mix in selected stores Kanokwan agricultural Satun tool used in the study was a questionnaire (Questionnaire) by asking consumers to shop Kanokwan Agriculture Province totaled 350. The data were analyzed using statistical software. The descriptive statistics (Descriptive Statistics), including the percentage (Percentage) Average (Mean) and standard deviation (Standard Deviation) and inferential statistics (Inferential Statistics) which are analyzed using t-test and. One of the F-test (One Way ANOVA) and chi-square analysis (Chi-square test).