The word mark is designed with a combination of the logo and the symbol to express Korean Air’s corporate philosophy and identity. This is the most important element when it comes to the Korean Air’s CI, and it must be used consistently. In addition, the word mark must be in English regardless of region. There are two versions of the word mark: one-line and two-line. The one-line version should be used at all times, but the two-line version may be used if there is not enough space for the first one.