Constructs and items
Relational benefits
Confidence benefit
Have confidence
Know what to expect when I go in
Get high level of service
Social benefit
Recognized by employee(s)
Being familiar with employee(s)
Have developed a good friendship with employee(s)
Special treatment benefit
Offer discounts to regular customer
Offer better service to regular customer
Make great efforts for regular customers
Perceived value
Symbolic value
Improves the way I am perceived
Helps me make a good impression on people
Makes me feel delighted
Is appealing
Gives me pleasure
Is stylish
Is well thought of
Has a good reputation
Functional value
Is convenient for me
Is easy to locate
Provides good service at a reasonable price
Is consistent
Is outstanding
Offer good value for money
Customer loyalty
Word-of-mouth
Say positive thing
Recommend to someone
Preference
Being my first choice
Care about the success
Being a loyal customer