The research identified and explored the shared knowledge among the instructional multimedia design and
development experts comprising of subject matter expert, graphic designer and instructional designer. The
knowledge shared by the team was categorized into three groups of multimedia design principles encompasses
of basic principles, authoring principles and design principles. The research focused on soliciting knowledge of
agreement on the principles. The research design sequentially began with the modified Delphi technique which
involved twelve experts in selecting the list of principles in multimedia design. Next phase, the interview
session involved three selected experts to verify the list of principles and obtain detailed information. Outcome
of the research is essential in providing description of the cognitive skills needed to perform tasks in multimedia
design and development proficiently.