Park’s business was renamed JYP Entertainment after its famous founder in early 2001 and quickly became one of Korea’s four leading talent factories for an exploding K-pop scene, nearly on par with older, bigger rival SM Entertainment. The 50% stake SK Telecom took gave JYPE access to that chaebol’s customer base, its popular CyWorld social-networking site, and its growing presence in China, the U.S. (as Helio between 2005 and 2008) and other markets.