The heritage
[The Parisian house of Balmain] has a long history. Pierre Balmain (1914-1982) started [Balmain] in the autumn of 1945.
[Balmain’s signature] ‘Jolie Madame’ style offered a startling contrast to the relaxed and utilitarian looks of the day.
After the war,
French women were very eager to free themselves and embrace Balmain’s boldly feminine and extravagant offering.